Structural equation modelling of complex sample survey: An application to brand signalling data

Keith J Perks (Editor), Andrea Vocino, Paurav Shukla (Editor), Harmen Oppewal

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 8
Number of pages8
Publication statusPublished - 2008
EventEuropean Marketing Academy Conference (EMAC) 2008 - Brighton, United Kingdom
Duration: 27 May 200830 May 2008
Conference number: 37th


ConferenceEuropean Marketing Academy Conference (EMAC) 2008
Abbreviated titleEMAC 2008
Country/TerritoryUnited Kingdom

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