Structural equation modelling of complex sample survey: An application to brand signalling data

Keith J Perks (Editor), Andrea Vocino, Paurav Shukla (Editor), Harmen Oppewal

Research output: Contribution to conferenceOtherOther

Original languageEnglish
Pages1 - 8
Number of pages8
Publication statusPublished - 2008
EventEuropean Marketing Academy Conference (EMAC) 2008 - Brighton, United Kingdom
Duration: 27 May 200830 May 2008

Conference

ConferenceEuropean Marketing Academy Conference (EMAC) 2008
CountryUnited Kingdom
CityBrighton
Period27/05/0830/05/08

Cite this

Perks, K. J. (Ed.), Vocino, A., Shukla, P. (Ed.), & Oppewal, H. (2008). Structural equation modelling of complex sample survey: An application to brand signalling data. 1 - 8. European Marketing Academy Conference (EMAC) 2008, Brighton, United Kingdom.
Perks, Keith J (Editor) ; Vocino, Andrea ; Shukla, Paurav (Editor) ; Oppewal, Harmen. / Structural equation modelling of complex sample survey: An application to brand signalling data. European Marketing Academy Conference (EMAC) 2008, Brighton, United Kingdom.8 p.
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author = "Perks, {Keith J} and Andrea Vocino and Paurav Shukla and Harmen Oppewal",
year = "2008",
language = "English",
pages = "1 -- 8",
note = "European Marketing Academy Conference (EMAC) 2008 ; Conference date: 27-05-2008 Through 30-05-2008",

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Perks, KJ (ed.), Vocino, A, Shukla, P (ed.) & Oppewal, H 2008, 'Structural equation modelling of complex sample survey: An application to brand signalling data' European Marketing Academy Conference (EMAC) 2008, Brighton, United Kingdom, 27/05/08 - 30/05/08, pp. 1 - 8.

Structural equation modelling of complex sample survey: An application to brand signalling data. / Perks, Keith J (Editor); Vocino, Andrea; Shukla, Paurav (Editor); Oppewal, Harmen.

2008. 1 - 8 European Marketing Academy Conference (EMAC) 2008, Brighton, United Kingdom.

Research output: Contribution to conferenceOtherOther

TY - CONF

T1 - Structural equation modelling of complex sample survey: An application to brand signalling data

AU - Vocino, Andrea

AU - Oppewal, Harmen

A2 - Perks, Keith J

A2 - Shukla, Paurav

PY - 2008

Y1 - 2008

M3 - Other

SP - 1

EP - 8

ER -

Perks KJ, (ed.), Vocino A, Shukla P, (ed.), Oppewal H. Structural equation modelling of complex sample survey: An application to brand signalling data. 2008. European Marketing Academy Conference (EMAC) 2008, Brighton, United Kingdom.