Strategy/performance/environmental linkages in agribusiness: Conceptual issues and a developing country example

Bill Schroder, Felix Mavondo

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)


Business strategy is concerned with the “fit” between an organisation's strengths and weaknesses and its external environment. A successful match should result in better performance. The strategy/environment/performance relationship is complex and poses significant analytical problems. This paper discusses alternative approaches to investigating the relationship and presents examples from a study of the Zimbabwean food processing industry. ©1994 by John Wiley & Sons, Inc.

Original languageEnglish
Pages (from-to)419-429
Number of pages11
Issue number5
Publication statusPublished - 1 Jan 1994

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