Strategy/performance/environmental linkages in agribusiness

Conceptual issues and a developing country example

Bill Schroder, Felix Mavondo

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Business strategy is concerned with the “fit” between an organisation's strengths and weaknesses and its external environment. A successful match should result in better performance. The strategy/environment/performance relationship is complex and poses significant analytical problems. This paper discusses alternative approaches to investigating the relationship and presents examples from a study of the Zimbabwean food processing industry. ©1994 by John Wiley & Sons, Inc.

Original languageEnglish
Pages (from-to)419-429
Number of pages11
JournalAgribusiness
Volume10
Issue number5
DOIs
Publication statusPublished - 1 Jan 1994

Cite this

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Strategy/performance/environmental linkages in agribusiness : Conceptual issues and a developing country example. / Schroder, Bill; Mavondo, Felix.

In: Agribusiness, Vol. 10, No. 5, 01.01.1994, p. 419-429.

Research output: Contribution to journalArticleResearchpeer-review

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