Strategic marketing accounting models

Janek Ratnatunga

    Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

    Original languageEnglish
    Title of host publicationStrategic Management Accounting
    Place of PublicationMelbourne Vic Australia
    PublisherQuill Press
    Pages64 - 105
    Number of pages42
    ISBN (Print)0 958 567 913
    Publication statusPublished - 1999

    Cite this