TY - JOUR
T1 - Stock market and network influence on alliance formation
T2 - evidence from the biopharmaceutical industry
AU - Mani, Sudha
AU - Kothandaraman, Prabakar
AU - Kashyap, Rajiv
AU - Ashnai, Bahar
PY - 2017/1/2
Y1 - 2017/1/2
N2 - In this article we posit that firms signal resource availability (stock returns and risk) and favorable reputation (network of ties) to attract alliance partners. We use stock market and network characteristics to predict a firms’ propensity to engage in product alliances. Using 1,877 observations of 302 biopharmaceutical firms over a twenty-year period, we find that increase in stock returns and a decrease in stock risk is associated with an increase in firms’ product alliances. The position of the firm in its network improves product alliance formation, whereas the structure of the overall network (density) has no such effect.
AB - In this article we posit that firms signal resource availability (stock returns and risk) and favorable reputation (network of ties) to attract alliance partners. We use stock market and network characteristics to predict a firms’ propensity to engage in product alliances. Using 1,877 observations of 302 biopharmaceutical firms over a twenty-year period, we find that increase in stock returns and a decrease in stock risk is associated with an increase in firms’ product alliances. The position of the firm in its network improves product alliance formation, whereas the structure of the overall network (density) has no such effect.
UR - http://www.scopus.com/inward/record.url?scp=85007621934&partnerID=8YFLogxK
U2 - 10.1080/10696679.2016.1236664
DO - 10.1080/10696679.2016.1236664
M3 - Article
AN - SCOPUS:85007621934
VL - 25
SP - 69
EP - 85
JO - Journal of Marketing Theory and Practice
JF - Journal of Marketing Theory and Practice
SN - 1069-6679
IS - 1
ER -