Status-quo satisfaction and smartwatch adoption: a multi-group analysis

Ezlika M. Ghazali, Dilip S. Mutum, Michele Hui-Jing Pua, T. Ramayah

Research output: Contribution to journalArticleResearchpeer-review

22 Citations (Scopus)


Purpose: This study explains and predicts smartwatch adoption trends among non-users of smartwatches based on theories of the diffusion of innovation and inertia. It explores the impact of satisfaction with the status-quo with traditional wristwatches, on attitudes toward smartwatches and intentions to adopt the technology. Design/methodology/approach: The study used PLS-SEM to conduct a multi-group analysis considering high (HSQS) and low (LSQS) status-quo satisfaction groups. The multi-group analysis followed the MICOM procedure, and the software SmartPLS three was used to analyse the data. Findings: The results suggest that attitudes of the LSQS group were more strongly impacted by perceived ease of use and trialability. Their attitude toward innovation also had a stronger effect on their adoption intention. For the HSQS group, social influence more strongly impacted adoption intention; this group also perceived the disruption associated with an innovation as greater than the LSQS group. Analysis using PLS-Predict indicated that both models have considerable predictive power. Originality/value: Most scholarship on this subject has taken a positive view of the diffusion and adoption of smartwatches. This study considers smartwatches from positive and inhibitory perspectives. In the context of smartwatches, this is the first scholarly attempt at comparing levels of resistance to innovation adoption to consumer satisfaction with the status quo.

Original languageEnglish
Pages (from-to)2319-2347
Number of pages29
JournalIndustrial Management & Data Systems
Issue number12
Publication statusPublished - 2 Dec 2020
Externally publishedYes


  • Inertia
  • Innovation adoption
  • Innovation resistance
  • Smartwatches
  • Status-quo satisfaction

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