Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media

Nigel M de Bussy, Michael Thomas Ewing, Leyland F Pitt

Research output: Contribution to journal › Article › Research › peer-review

41 Citations (Scopus)

Original language	English
Pages (from-to)	147 - 161
Number of pages	15
Journal	Journal of Marketing Communications
Volume	9
Issue number	3
DOIs	https://doi.org/10.1080/1352726032000129890
Publication status	Published - 2003

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title = "Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media",

author = "{de Bussy}, {Nigel M} and Ewing, {Michael Thomas} and Pitt, {Leyland F}",

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AU - Ewing, Michael Thomas

AU - Pitt, Leyland F

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