Stakeholder theory and internal marketing communications: a framework for analysing the influence of new media

Nigel M de Bussy, Michael Thomas Ewing, Leyland F Pitt

Research output: Contribution to journalArticleResearchpeer-review

29 Citations (Scopus)
Original languageEnglish
Pages (from-to)147 - 161
Number of pages15
JournalJournal of Marketing Communications
Issue number3
Publication statusPublished - 2003

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