Sports Sponsorship Management: A Multinational Comparative Study

Pascale G Quester, Francis J Farrelly, Richard Burton

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)
Original languageEnglish
Pages (from-to)115 - 128
Number of pages14
JournalJournal of Marketing Communications
Publication statusPublished - 1998

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