Original language | English |
---|---|
Pages (from-to) | 115 - 128 |
Number of pages | 14 |
Journal | Journal of Marketing Communications |
Publication status | Published - 1998 |
Sports Sponsorship Management: A Multinational Comparative Study
Pascale G Quester, Francis J Farrelly, Richard Burton
Research output: Contribution to journal › Article › Research › peer-review
7
Citations
(Scopus)