Sports & Arts Sponsors: Investigating the Similarities and Differences in Management Practices

Francis J Farrelly, Pascale G Quester

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationNew & Evolving Paradigms: The Emerging Future of Marketing
Place of PublicationDublin Ireland
PublisherAmerican Marketing Academy
Pages874 - 886
Number of pages13
Publication statusPublished - 1997
EventNew and Evolving Paradigms: The Emerging Future of Marketing - Dublin, Ireland, Dublin, Ireland
Duration: 1 Jan 1997 → …

Conference

ConferenceNew and Evolving Paradigms
CountryIreland
CityDublin
Period1/01/97 → …

Cite this

Farrelly, F. J., & Quester, P. G. (1997). Sports & Arts Sponsors: Investigating the Similarities and Differences in Management Practices. In New & Evolving Paradigms: The Emerging Future of Marketing (pp. 874 - 886). Dublin Ireland: American Marketing Academy.
Farrelly, Francis J ; Quester, Pascale G. / Sports & Arts Sponsors: Investigating the Similarities and Differences in Management Practices. New & Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland : American Marketing Academy, 1997. pp. 874 - 886
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author = "Farrelly, {Francis J} and Quester, {Pascale G}",
year = "1997",
language = "English",
pages = "874 -- 886",
booktitle = "New & Evolving Paradigms: The Emerging Future of Marketing",
publisher = "American Marketing Academy",

}

Farrelly, FJ & Quester, PG 1997, Sports & Arts Sponsors: Investigating the Similarities and Differences in Management Practices. in New & Evolving Paradigms: The Emerging Future of Marketing. American Marketing Academy, Dublin Ireland, pp. 874 - 886, New and Evolving Paradigms, Dublin, Ireland, 1/01/97.

Sports & Arts Sponsors: Investigating the Similarities and Differences in Management Practices. / Farrelly, Francis J; Quester, Pascale G.

New & Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland : American Marketing Academy, 1997. p. 874 - 886.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Sports & Arts Sponsors: Investigating the Similarities and Differences in Management Practices

AU - Farrelly, Francis J

AU - Quester, Pascale G

PY - 1997

Y1 - 1997

M3 - Conference Paper

SP - 874

EP - 886

BT - New & Evolving Paradigms: The Emerging Future of Marketing

PB - American Marketing Academy

CY - Dublin Ireland

ER -

Farrelly FJ, Quester PG. Sports & Arts Sponsors: Investigating the Similarities and Differences in Management Practices. In New & Evolving Paradigms: The Emerging Future of Marketing. Dublin Ireland: American Marketing Academy. 1997. p. 874 - 886