Speaking up against service unfairness

The role of negative meta-perceptions

Ting Hin Ho, Dewi Rooslani Tojib, Saman Khajehzadeh

Research output: Contribution to journalArticleResearchpeer-review

4 Citations (Scopus)

Abstract

Taking into account customers’ rapport with a service staff and levels of service unfairness, this paper aims to examine the role of negative meta-perceptions in predicting customers’ intention to directly speak up to the service staff following an unfair service treatment. The results show that negative meta-perceptions mediate the indirect effect of levels of rapport and service unfairness on speaking up directly to the service staff. The study offers a new explanation on why customers are hesitant to confront the service staff directly owing to negative meta-perceptions that they develop during service encounters.

Original languageEnglish
Pages (from-to)12-19
Number of pages8
JournalJournal of Retailing and Consumer Services
Volume35
DOIs
Publication statusPublished - 1 Mar 2017

Keywords

  • Meta-perceptions
  • Rapport
  • Service unfairness

Cite this

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Speaking up against service unfairness : The role of negative meta-perceptions. / Ho, Ting Hin; Tojib, Dewi Rooslani; Khajehzadeh, Saman.

In: Journal of Retailing and Consumer Services, Vol. 35, 01.03.2017, p. 12-19.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

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T2 - The role of negative meta-perceptions

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AU - Tojib, Dewi Rooslani

AU - Khajehzadeh, Saman

PY - 2017/3/1

Y1 - 2017/3/1

N2 - Taking into account customers’ rapport with a service staff and levels of service unfairness, this paper aims to examine the role of negative meta-perceptions in predicting customers’ intention to directly speak up to the service staff following an unfair service treatment. The results show that negative meta-perceptions mediate the indirect effect of levels of rapport and service unfairness on speaking up directly to the service staff. The study offers a new explanation on why customers are hesitant to confront the service staff directly owing to negative meta-perceptions that they develop during service encounters.

AB - Taking into account customers’ rapport with a service staff and levels of service unfairness, this paper aims to examine the role of negative meta-perceptions in predicting customers’ intention to directly speak up to the service staff following an unfair service treatment. The results show that negative meta-perceptions mediate the indirect effect of levels of rapport and service unfairness on speaking up directly to the service staff. The study offers a new explanation on why customers are hesitant to confront the service staff directly owing to negative meta-perceptions that they develop during service encounters.

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