South African Breweries Miller

    Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

    Original languageEnglish
    Title of host publicationContemporary Cases in Southern African Marketing
    EditorsFairuz Parker
    Place of PublicationCape Town, South Africa
    PublisherNew Africa Education Publishing
    Pages103 - 115
    Number of pages13
    Edition2
    ISBN (Print)9781869285845
    Publication statusPublished - 2007

    Cite this

    Saunders, S. G., & Petzer, D. (2007). South African Breweries Miller. In F. Parker (Ed.), Contemporary Cases in Southern African Marketing (2 ed., pp. 103 - 115). New Africa Education Publishing.