Sourcing from the Base of the Pyramid markets: an integrative perspective

Maryam Zomorrodi, Kwok Hung Lau, Adela Jana McMurray, Sajad Fayezi

Research output: Contribution to conferenceAbstract


Studies on supply chain and sustainability suggest that sourcing from the BoP markets and involving the poor in the value chain can improve sustainability performance and contribute to alleviating global poverty. Nevertheless, BoP sourcing also gives rise to a multitude of new issues that must be addressed and managed effectively. Standard procurement models are not applicable in dealing with the specific challenges associated with sourcing from the BoP markets and new sourcing mechanisms must be developed. However, current research offers little theoretical and practical insights regarding BoP sourcing. Recognizing this inadequacy, our paper uses multiple case studies to integrate and elaborate identity, agency and social network theories for developing a holistic BoP sourcing model. This is achieved through identifying the challenges related to sourcing from the poor (i.e. supplier-, product- and market-related), characterizing their manifestation in form of contextual drivers (institutional voids and agency relationships), and categorizing relevant response mechanisms (identity-, agency- and network-based).
Original languageEnglish
Number of pages1
Publication statusPublished - 2019
EventAnnual Meeting of the Academy of Management 2019 - Boston, United States of America
Duration: 9 Aug 201913 Aug 2019
Conference number: 79th


ConferenceAnnual Meeting of the Academy of Management 2019
Abbreviated titleAoM 2019
Country/TerritoryUnited States of America

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