Society-oriented applications development: investigating users' values from Bangladeshi agriculture mobile applications

Rifat Ara Shams, Waqar Hussain, Gillian Oliver, Arif Nurwidyantoro, Harsha Perera, Jon Whittle

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

13 Citations (Scopus)


Limited consideration of users' values in mobile applications (apps) can lead to user disappointments and negative socio-economic consequences. Therefore, it is important to consider values in app development to avoid such adverse effects and to secure the optimum use of apps. With this aim, we conducted a case study to identify the users' desired values that are either reflected or missing in the existing Bangladeshi agriculture mobile apps. We manually analyzed 1522 reviews from 29 existing Bangladeshi agriculture apps in Google Play by following a widely used human values theory, Schwartz's theory of basic human values. Our results show that users of the selected apps have twenty one (21) desired individual values where eleven (11) values are reflected in the apps and ten (10) values are missing. This research provides a basis for the developers to design apps that consider users' values. It also provides a direction on which values they should address while developing apps. Moreover, repeating this research in different domains or societies would result in society-oriented apps that are more sensitive to users' values.

Original languageEnglish
Title of host publicationProceedings - 2020 ACM/IEEE 42nd International Conference on Software Engineering
Subtitle of host publicationSoftware Engineering in Society - ICSE-SEIS 2020
EditorsGregg Rothermel, Doo-Hwan Bae
Place of PublicationNew York NY USA
PublisherIEEE, Institute of Electrical and Electronics Engineers
Number of pages10
ISBN (Electronic)9781450371254
ISBN (Print)9781728165264
Publication statusPublished - 2020
EventInternational Conference on Software Engineering 2020: Software Engineering in Society Track - Online, Seoul, Korea, South
Duration: 27 Jun 202019 Jul 2020
Conference number: 42nd (Proceedings)


ConferenceInternational Conference on Software Engineering 2020
Abbreviated titleICSE-SEIS 2020
Country/TerritoryKorea, South
Internet address


  • Human Values
  • Mobile Apps
  • Review Analysis
  • Society-Oriented Applications Development

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