Societal-level versus individual-level predictions of ethical behavior: A 48-society study of collectivism and individualism

David A Ralston; Carolyn Egri; Olivier Furrer; Christine Kuo; Yongjuan Li; Florian Wangenheim; Marina Dabic; Irina Naoumova; Katsuhiko Shimizu; Maria Teresa De La Garza Carranza; Ping-Ping Fu; Vojko Potocan; Andre Anugerah Pekerti; Tomasz Lenartowicz; Narasimhan Srinivasan; Tania Casado; Ana Maria Rossi; Erna Szabo; Arif Butt; Ian Palmer; Prem Ramburuth; David M Brock; Jane Terpstra Tong; Ilya Girson; Emmanuelle Reynaud; Malika Richards; Philip Hallinger; Francisco B Castro; Jaime Ruiz Gutierrez; Laurie Milton; Mahfooz Ansari; Arunas Starkus; Audra Irene Mockaitis; Tevfik Dalgic; Fidel Leon Darder; Jose Pla-Barber; Hung Vu Thanh; Yong-lin Moon; Mario Molteni; Yongqing Fang; Ruth Alas; Isabelle Maignan; Jorge Correia Jesuino; Chay Hoon Lee; Joel D Nicholson; Ho Beng Chia; Wade Danis; Ajantha S Dharmasiri; Mark Weber

doi:10.1007/s10551-013-1744-9

Societal-level versus individual-level predictions of ethical behavior: A 48-society study of collectivism and individualism

David A Ralston, Carolyn Egri, Olivier Furrer, Christine Kuo, Yongjuan Li, Florian Wangenheim, Marina Dabic, Irina Naoumova, Katsuhiko Shimizu, Maria Teresa De La Garza Carranza, Ping-Ping Fu, Vojko Potocan, Andre Anugerah Pekerti, Tomasz Lenartowicz, Narasimhan Srinivasan, Tania Casado, Ana Maria Rossi, Erna Szabo, Arif Butt, Ian PalmerPrem Ramburuth, David M Brock, Jane Terpstra Tong, Ilya Girson, Emmanuelle Reynaud, Malika Richards, Philip Hallinger, Francisco B Castro, Jaime Ruiz Gutierrez, Laurie Milton, Mahfooz Ansari, Arunas Starkus, Audra Irene Mockaitis, Tevfik Dalgic, Fidel Leon Darder, Jose Pla-Barber, Hung Vu Thanh, Yong-lin Moon, Mario Molteni, Yongqing Fang, Ruth Alas, Isabelle Maignan, Jorge Correia Jesuino, Chay Hoon Lee, Joel D Nicholson, Ho Beng Chia, Wade Danis, Ajantha S Dharmasiri, Mark Weber

Research output: Contribution to journal › Article › Research › peer-review

73 Citations (Scopus)

Abstract

Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.

Original language	English
Pages (from-to)	283 - 306
Number of pages	24
Journal	Journal of Business Ethics
Volume	122
Issue number	2
DOIs	https://doi.org/10.1007/s10551-013-1744-9
Publication status	Published - 2014

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Ralston, D. A., Egri, C., Furrer, O., Kuo, C., Li, Y., Wangenheim, F., Dabic, M., Naoumova, I., Shimizu, K., De La Garza Carranza, M. T., Fu, P.-P., Potocan, V., Pekerti, A. A., Lenartowicz, T., Srinivasan, N., Casado, T., Rossi, A. M., Szabo, E., Butt, A., ... Weber, M. (2014). Societal-level versus individual-level predictions of ethical behavior: A 48-society study of collectivism and individualism. Journal of Business Ethics, 122(2), 283 - 306. https://doi.org/10.1007/s10551-013-1744-9

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title = "Societal-level versus individual-level predictions of ethical behavior: A 48-society study of collectivism and individualism",

abstract = "Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.",

author = "Ralston, \{David A\} and Carolyn Egri and Olivier Furrer and Christine Kuo and Yongjuan Li and Florian Wangenheim and Marina Dabic and Irina Naoumova and Katsuhiko Shimizu and \{De La Garza Carranza\}, \{Maria Teresa\} and Ping-Ping Fu and Vojko Potocan and Pekerti, \{Andre Anugerah\} and Tomasz Lenartowicz and Narasimhan Srinivasan and Tania Casado and Rossi, \{Ana Maria\} and Erna Szabo and Arif Butt and Ian Palmer and Prem Ramburuth and Brock, \{David M\} and Tong, \{Jane Terpstra\} and Ilya Girson and Emmanuelle Reynaud and Malika Richards and Philip Hallinger and Castro, \{Francisco B\} and Gutierrez, \{Jaime Ruiz\} and Laurie Milton and Mahfooz Ansari and Arunas Starkus and Mockaitis, \{Audra Irene\} and Tevfik Dalgic and Darder, \{Fidel Leon\} and Jose Pla-Barber and Thanh, \{Hung Vu\} and Yong-lin Moon and Mario Molteni and Yongqing Fang and Ruth Alas and Isabelle Maignan and Jesuino, \{Jorge Correia\} and Lee, \{Chay Hoon\} and Nicholson, \{Joel D\} and Chia, \{Ho Beng\} and Wade Danis and Dharmasiri, \{Ajantha S\} and Mark Weber",

year = "2014",

doi = "10.1007/s10551-013-1744-9",

language = "English",

volume = "122",

pages = "283 -- 306",

journal = "Journal of Business Ethics",

issn = "0167-4544",

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Ralston, DA, Egri, C, Furrer, O, Kuo, C, Li, Y, Wangenheim, F, Dabic, M, Naoumova, I, Shimizu, K, De La Garza Carranza, MT, Fu, P-P, Potocan, V, Pekerti, AA, Lenartowicz, T, Srinivasan, N, Casado, T, Rossi, AM, Szabo, E, Butt, A, Palmer, I, Ramburuth, P, Brock, DM, Tong, JT, Girson, I, Reynaud, E, Richards, M, Hallinger, P, Castro, FB, Gutierrez, JR, Milton, L, Ansari, M, Starkus, A, Mockaitis, AI, Dalgic, T, Darder, FL, Pla-Barber, J, Thanh, HV, Moon, Y, Molteni, M, Fang, Y, Alas, R, Maignan, I, Jesuino, JC, Lee, CH, Nicholson, JD, Chia, HB, Danis, W, Dharmasiri, AS & Weber, M 2014, 'Societal-level versus individual-level predictions of ethical behavior: A 48-society study of collectivism and individualism', Journal of Business Ethics, vol. 122, no. 2, pp. 283 - 306. https://doi.org/10.1007/s10551-013-1744-9

TY - JOUR

T1 - Societal-level versus individual-level predictions of ethical behavior: A 48-society study of collectivism and individualism

AU - Ralston, David A

AU - Egri, Carolyn

AU - Furrer, Olivier

AU - Kuo, Christine

AU - Li, Yongjuan

AU - Wangenheim, Florian

AU - Dabic, Marina

AU - Naoumova, Irina

AU - Shimizu, Katsuhiko

AU - De La Garza Carranza, Maria Teresa

AU - Fu, Ping-Ping

AU - Potocan, Vojko

AU - Pekerti, Andre Anugerah

AU - Lenartowicz, Tomasz

AU - Srinivasan, Narasimhan

AU - Casado, Tania

AU - Rossi, Ana Maria

AU - Szabo, Erna

AU - Butt, Arif

AU - Palmer, Ian

AU - Ramburuth, Prem

AU - Brock, David M

AU - Tong, Jane Terpstra

AU - Girson, Ilya

AU - Reynaud, Emmanuelle

AU - Richards, Malika

AU - Hallinger, Philip

AU - Castro, Francisco B

AU - Gutierrez, Jaime Ruiz

AU - Milton, Laurie

AU - Ansari, Mahfooz

AU - Starkus, Arunas

AU - Mockaitis, Audra Irene

AU - Dalgic, Tevfik

AU - Darder, Fidel Leon

AU - Pla-Barber, Jose

AU - Thanh, Hung Vu

AU - Moon, Yong-lin

AU - Molteni, Mario

AU - Fang, Yongqing

AU - Alas, Ruth

AU - Maignan, Isabelle

AU - Jesuino, Jorge Correia

AU - Lee, Chay Hoon

AU - Nicholson, Joel D

AU - Chia, Ho Beng

AU - Danis, Wade

AU - Dharmasiri, Ajantha S

AU - Weber, Mark

PY - 2014

Y1 - 2014

N2 - Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.

AB - Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal-level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral analysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.

U2 - 10.1007/s10551-013-1744-9

DO - 10.1007/s10551-013-1744-9

M3 - Article

SN - 0167-4544

VL - 122

SP - 283

EP - 306

JO - Journal of Business Ethics

JF - Journal of Business Ethics

IS - 2

ER -