Social Media Scroll Back Method

Brady Robards, Sian Lincoln

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review


The social media scroll back method is a qualitative research method that works within interviews whereby a researcher and participant “scroll back” through the social media history of the participant. As outlined in this chapter, this method has a range of advantages and can add value to existing qualitative methods but also generates new challenges and ethical questions.
Original languageEnglish
Title of host publicationSage Research Methods
Place of PublicationThousand Oaks California USA
PublisherSAGE Publications Ltd
Number of pages10
ISBN (Print)9781526421036
Publication statusPublished - 2019


  • social media
  • methods
  • qualitative research
  • Facebook
  • Instagram
  • longitudinal

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