The social media scroll back method is a qualitative research method that works within interviews whereby a researcher and participant “scroll back” through the social media history of the participant. As outlined in this chapter, this method has a range of advantages and can add value to existing qualitative methods but also generates new challenges and ethical questions.
|Title of host publication||Sage Research Methods|
|Place of Publication||Thousand Oaks California USA|
|Publisher||SAGE Publications Ltd|
|Number of pages||10|
|Publication status||Published - 2019|
- social media
- qualitative research