Social media and public relations

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other


Chapter aims
By the end of this chapter you should be able to:
↘ understand social media concepts
↘ appreciate how public relations practice is changing
↘identify the challenge s that social media poses for the public relations profession
↘consider the use of social media to develop opportunities for dialogue and engagement
↘apply ethical practices to social media and public relations.
Original languageEnglish
Title of host publicationAn Introduction to Public Relations and Communication Management
EditorsJoy Chia, Gae Synnott
Place of PublicationMelbourne Vic Australia
PublisherOxford University Press
Number of pages22
ISBN (Print)9780195578607
Publication statusPublished - 2012
Externally publishedYes

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