Abstract
Chapter aims
By the end of this chapter you should be able to:
↘ understand social media concepts
↘ appreciate how public relations practice is changing
↘identify the challenge s that social media poses for the public relations profession
↘consider the use of social media to develop opportunities for dialogue and engagement
↘apply ethical practices to social media and public relations.
By the end of this chapter you should be able to:
↘ understand social media concepts
↘ appreciate how public relations practice is changing
↘identify the challenge s that social media poses for the public relations profession
↘consider the use of social media to develop opportunities for dialogue and engagement
↘apply ethical practices to social media and public relations.
| Original language | English |
|---|---|
| Title of host publication | An Introduction to Public Relations and Communication Management |
| Editors | Joy Chia, Gae Synnott |
| Place of Publication | Melbourne Vic Australia |
| Publisher | Oxford University Press |
| Chapter | 14 |
| Pages | 370-391 |
| Number of pages | 22 |
| Edition | 2nd |
| ISBN (Print) | 9780195578607 |
| Publication status | Published - 2012 |
| Externally published | Yes |