Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement

Camilla Bond; Carla Ferraro; Sandra Luxton; Sean Sands

Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement

Camilla Bond, Carla Ferraro, Sandra Luxton, Sean Sands

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 -'Doing More with Less'
Editors	Paul Ballantine, Jorg Finsterwalder
Place of Publication	Christchurch New Zealand
Publisher	University of Canterbury
Pages	1 - 7
Number of pages	7
ISBN (Print)	9780473178208
Publication status	Published - 2010
Event	Australian and New Zealand Marketing Academy Conference 2010 - Christchurch, New Zealand Duration: 29 Nov 2010 → 1 Dec 2010 Conference number: 15th http://anzmac.org/conference_archive/2010/

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2010
Abbreviated title	ANZMAC 2010
Country/Territory	New Zealand
City	Christchurch
Period	29/11/10 → 1/12/10
Other	“Doing More with Less” allows us to focus on the often turbulent market forces that impact upon us as academics, the business communities we interact with and the graduates that we nurture.
Internet address	http://anzmac.org/conference_archive/2010/

Cite this

Bond, Camilla ; Ferraro, Carla ; Luxton, Sandra et al. / Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement. Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 -'Doing More with Less'. editor / Paul Ballantine ; Jorg Finsterwalder. Christchurch New Zealand : University of Canterbury, 2010. pp. 1 - 7

@inproceedings{db429990ddb04def9b13bca6167c950c,

title = "Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement",

author = "Camilla Bond and Carla Ferraro and Sandra Luxton and Sean Sands",

year = "2010",

language = "English",

isbn = "9780473178208",

pages = "1 -- 7",

editor = "Paul Ballantine and Jorg Finsterwalder",

booktitle = "Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 -'Doing More with Less'",

publisher = "University of Canterbury",

address = "New Zealand",

note = "Australian and New Zealand Marketing Academy Conference 2010, ANZMAC 2010 ; Conference date: 29-11-2010 Through 01-12-2010",

url = "http://anzmac.org/conference_archive/2010/",

}

Bond, C, Ferraro, C, Luxton, S & Sands, S 2010, Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement. in P Ballantine & J Finsterwalder (eds), Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 -'Doing More with Less'. University of Canterbury, Christchurch New Zealand, pp. 1 - 7, Australian and New Zealand Marketing Academy Conference 2010, Christchurch, New Zealand, 29/11/10.

Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement. / Bond, Camilla; Ferraro, Carla; Luxton, Sandra et al.
Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 -'Doing More with Less'. ed. / Paul Ballantine; Jorg Finsterwalder. Christchurch New Zealand: University of Canterbury, 2010. p. 1 - 7.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement

AU - Bond, Camilla

AU - Ferraro, Carla

AU - Luxton, Sandra

AU - Sands, Sean

N1 - Conference code: 15th

PY - 2010

Y1 - 2010

M3 - Conference Paper

SN - 9780473178208

SP - 1

EP - 7

BT - Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 -'Doing More with Less'

A2 - Ballantine, Paul

A2 - Finsterwalder, Jorg

PB - University of Canterbury

CY - Christchurch New Zealand

T2 - Australian and New Zealand Marketing Academy Conference 2010

Y2 - 29 November 2010 through 1 December 2010

ER -

Bond C, Ferraro C, Luxton S, Sands S. Social media advertising: An investigation of consumer perceptions, attitudes, and preferences for engagement. In Ballantine P, Finsterwalder J, editors, Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 -'Doing More with Less'. Christchurch New Zealand: University of Canterbury. 2010. p. 1 - 7