Social marketing: Improving the quality of life (2nd edn) (P. Kotler, N. Roberto and N. Lee)

Linda Mary McGuire

Research output: Contribution to journal › Letter › Other

Abstract

A book review

@article{302b3615866e421481da679fbe8a78f8,

title = "Social marketing: Improving the quality of life (2nd edn) (P. Kotler, N. Roberto and N. Lee)",

abstract = "A book review",

author = "McGuire, {Linda Mary}",

year = "2004",

language = "English",

volume = "6",

pages = "133 -- 137",

journal = "Public Management Review",

issn = "1471-9037",

publisher = "Taylor & Francis",

number = "1",

}