Original language | English |
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Title of host publication | NA - Advances in Consumer Research |
Editors | Margaret C. Campbell, Jeff Inman, Rik Pieters |
Place of Publication | Duluth, MN |
Pages | 609-609 |
Number of pages | 1 |
Volume | Volume 37 |
Publication status | Published - 2010 |
Social Inertia: Ignoring my benefits for the community's benefit
Dominic Thomas, Adam Finn
Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review