Original language | English |
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Title of host publication | Proceedings of the Annual Conference of the Academy of Marketing Science |
Place of Publication | Florida USA |
Publisher | American Marketing Association (AMA) |
Pages | 436 - 440 |
Number of pages | 5 |
ISBN (Print) | 0-931268-22-2 |
Publication status | Published - 2000 |
Event | Academy of Marketing Science Conference 2000 - Montreal, Canada Duration: 24 May 2000 → 27 May 2000 https://link.springer.com/book/10.1007/978-3-319-11885-7 |
Conference
Conference | Academy of Marketing Science Conference 2000 |
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Abbreviated title | AMS 2000 |
Country/Territory | Canada |
City | Montreal |
Period | 24/05/00 → 27/05/00 |
Internet address |