Smart energy technologies and strategies embody a rational, individual, and masculine image of the energy consumer. The role intended for smart energy consumers is revolutionary, as they are expected to become the driving force behind the Smart Grid and the Green Economy of the Future. Data and technology made available via smart energy technologies will empower consumers to take control of their consumption and make informed choices about how they use energy, unlocking the vast potential of the smart grid. This is positioned as a conscious and deliberate move taken by energy consumers, supported by electricity utilities and governments, and enabled by technology. Resource Man embodies a unified vision for the smart energy consumer. He is an efficient micro-resource manager or a 'Mini-Me' of his utility provider.