Slowing the adoption and diffusion process to enhance brand repositioning: the consumer driven repositioning of Dunlop Valley

Michael Bryan Beverland, Michael Thomas Ewing

Research output: Contribution to journal › Article › Other

Cite this

@article{47574ff14d464ca49db385b62e9fa2b2,

title = "Slowing the adoption and diffusion process to enhance brand repositioning: the consumer driven repositioning of Dunlop Valley",

author = "Beverland, {Michael Bryan} and Ewing, {Michael Thomas}",

year = "2005",

language = "English",

volume = "48",

pages = "385 -- 391",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier",

number = "5",

}