Short on time: the role of time in business sustainability

Natalie Slawinski, Pratima Bansal

Research output: Contribution to conferencePaperpeer-review

13 Citations (Scopus)


The World Commission on Environment and Development defined sustainable development as "development which meets the needs of the present without compromising the ability of future generations to meet their own needs". In spite of the deep entrenchment of notions of time in sustainable development, it has been virtually ignored in organizations research. In this paper, we propose that organizations have an orientation to time and that orientation is related to business sustainability. We suggest that there exist three different orientations: short-term, long-term and harmonized. A harmonized orientation allows firms to balance the tensions between present and future organizational and societal needs and is thus most related to sustainability.

Original languageEnglish
Publication statusPublished - Dec 2009
Externally publishedYes
EventAnnual Meeting of the Academy of Management 2009 - Chicago, United States of America
Duration: 7 Aug 200911 Aug 2009
Conference number: 69th


ConferenceAnnual Meeting of the Academy of Management 2009
Abbreviated titleAoM 2009
Country/TerritoryUnited States of America


  • Business sustainability
  • Corporate social responsibility
  • Organizational time orientation

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