Shop Often, Buy Little: the Vietnamese Reaction to Supermarket Retailing

Heath McDonald, Penny Darbyshire, Colin Jevons

Research output: Contribution to journalArticleResearchpeer-review

10 Citations (Scopus)
Original languageEnglish
Pages (from-to)53 - 71
Number of pages19
JournalJournal of Global Marketing
Publication statusPublished - 2000

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