Abstract
| Original language | English |
|---|---|
| Pages (from-to) | 78 - 93 |
| Number of pages | 16 |
| Journal | Communication, Politics & Culture |
| Volume | 47 |
| Issue number | 2 |
| Publication status | Published - 2014 |
Cite this
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Sex-in-advertising: A policy-setting taxonomy. / Brennan, Linda; Jevons, Colin Peter; Brady, Erica.
In: Communication, Politics & Culture, Vol. 47, No. 2, 2014, p. 78 - 93.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - Sex-in-advertising: A policy-setting taxonomy
AU - Brennan, Linda
AU - Jevons, Colin Peter
AU - Brady, Erica
PY - 2014
Y1 - 2014
N2 - Discussion about the appropriateness or otherwise of sex in advertising is wide ranging and recurrent. Sex in advertising has been the subject of extensive research and debate which has often been conducted on flawed conceptual foundations. We argue that this is due to a lack of shared understanding of sex as it relates to advertising. By examining the various ways in which sex and related terms have been used in the past, and grounded in accepted cultural usage, this research develops a taxonomy of sex within the advertising domain. This taxonomy clarifies meaning and provides a framework as a basis for future research. It also provides a decision making framework for debates about what is and is not an appropriate reference to sex in advertising.
AB - Discussion about the appropriateness or otherwise of sex in advertising is wide ranging and recurrent. Sex in advertising has been the subject of extensive research and debate which has often been conducted on flawed conceptual foundations. We argue that this is due to a lack of shared understanding of sex as it relates to advertising. By examining the various ways in which sex and related terms have been used in the past, and grounded in accepted cultural usage, this research develops a taxonomy of sex within the advertising domain. This taxonomy clarifies meaning and provides a framework as a basis for future research. It also provides a decision making framework for debates about what is and is not an appropriate reference to sex in advertising.
M3 - Article
VL - 47
SP - 78
EP - 93
JO - Communication, Politics & Culture
JF - Communication, Politics & Culture
SN - 1836-0645
IS - 2
ER -