| Original language | English |
|---|---|
| Title of host publication | Services Marketing: a Managerial Approach |
| Editors | Janet R McColl-Kennedy |
| Place of Publication | Milton Qld Australia |
| Publisher | John Wiley & Sons |
| Pages | 168 - 189 |
| Number of pages | 22 |
| Edition | 1 |
| ISBN (Print) | 0470800682 |
| Publication status | Published - 2003 |
Services research
Mark T Gabbott
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review