Service failures and customer forgiveness in the healthcare sector

Yelena Tsarenko, Yuliya Strizhakova

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publication2009 AMA Winter Educator's Conference: Marketing Theory and Applications
EditorsKristy Reynolds, J Chris White
Place of PublicationChicago Illinois USA
PublisherAmerican Marketing Association (AMA)
Pages196 - 203
Number of pages8
Volume20
ISBN (Print)0877573352
Publication statusPublished - 2009
Event2009 AMA Winter Marketing Educators' Annual Conference: Marketing Theory and Applications - Tampa FL, United States of America
Duration: 20 Feb 200920 Feb 2009

Conference

Conference2009 AMA Winter Marketing Educators' Annual Conference
CountryUnited States of America
CityTampa FL
Period20/02/0920/02/09

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