Service failures and customer forgiveness in the healthcare sector

Yelena Tsarenko, Yuliya Strizhakova

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publication2009 AMA Winter Educator's Conference: Marketing Theory and Applications
EditorsKristy Reynolds, J Chris White
Place of PublicationChicago Illinois USA
PublisherAmerican Marketing Association (AMA)
Pages196 - 203
Number of pages8
ISBN (Print)0877573352
Publication statusPublished - 2009
EventAMA Winter Marketing Educators' Annual Conference 2009 - Tampa FL, United States of America
Duration: 20 Feb 200920 Feb 2009


ConferenceAMA Winter Marketing Educators' Annual Conference 2009
Country/TerritoryUnited States of America
CityTampa FL

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