Service amelioration: an alternative model of customer satisfaction

Wai-Hoe Mok, Janine Elizabeth Hendry

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2003 ANZMAC Conference
EditorsR Kennedy
Place of PublicationAdelaide SA Australia
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages2313 - 2320
Number of pages8
ISBN (Print)0868039837
Publication statusPublished - 2003
EventAustralian and New Zealand Marketing Academy Conference 2003 - Adelaide, Australia
Duration: 1 Dec 20033 Dec 2003
Conference number: 8th
http://anzmac.org/conference_archive/2003/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2003
Abbreviated titleANZMAC 2003
Country/TerritoryAustralia
CityAdelaide
Period1/12/033/12/03
OtherTheme: A Celebration of Ehrenberg and Bass: Marketing Knowledge, Discoveries and Contribution
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