Selling experiences: the impact on patronage intentions by retail salespeople and store atmospherics

Natalie Renae Hedrick, Harmen Oppewal, Michael Bryan Beverland

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 2004 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy
Editors	B Babin, J Chebat
Place of Publication	Montreal Canada
Publisher	HEC Montreal
Pages	261 - 300
Number of pages	40
ISBN (Print)	0967605954
Publication status	Published - 2004
Event	Society for Marketing Advances Annual Conference 2004 - St. Pete Beach, United States of America Duration: 2 Nov 2004 → 7 Nov 2004 https://societyformarketingadvances.org/resources/Documents/Conference/Past%20Conference%20Programs/2004_Program.pdf

Conference	Society for Marketing Advances Annual Conference 2004
Abbreviated title	SAM 2004
Country/Territory	United States of America
City	St. Pete Beach
Period	2/11/04 → 7/11/04
Internet address	https://societyformarketingadvances.org/resources/Documents/Conference/Past%20Conference%20Programs/2004_Program.pdf

Cite this

@inproceedings{d8a8da639cf64402b65fa93364fb1bc3,

title = "Selling experiences: the impact on patronage intentions by retail salespeople and store atmospherics",

author = "Hedrick, {Natalie Renae} and Harmen Oppewal and Beverland, {Michael Bryan}",

year = "2004",

language = "English",

isbn = "0967605954",

pages = "261 -- 300",

editor = "B Babin and J Chebat",

booktitle = "Proceedings of the 2004 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy",

publisher = "HEC Montreal",

note = "Society for Marketing Advances Annual Conference 2004, SAM 2004 ; Conference date: 02-11-2004 Through 07-11-2004",

url = "https://societyformarketingadvances.org/resources/Documents/Conference/Past%20Conference%20Programs/2004_Program.pdf",

}

Hedrick, NR, Oppewal, H & Beverland, MB 2004, Selling experiences: the impact on patronage intentions by retail salespeople and store atmospherics. in B Babin & J Chebat (eds), Proceedings of the 2004 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy. HEC Montreal, Montreal Canada, pp. 261 - 300, Society for Marketing Advances Annual Conference 2004, St. Pete Beach, Florida, United States of America, 2/11/04.

Selling experiences: the impact on patronage intentions by retail salespeople and store atmospherics. / Hedrick, Natalie Renae; Oppewal, Harmen; Beverland, Michael Bryan.
Proceedings of the 2004 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy. ed. / B Babin; J Chebat. Montreal Canada: HEC Montreal, 2004. p. 261 - 300.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Selling experiences: the impact on patronage intentions by retail salespeople and store atmospherics

AU - Hedrick, Natalie Renae

AU - Oppewal, Harmen

AU - Beverland, Michael Bryan

PY - 2004

Y1 - 2004

M3 - Conference Paper

SN - 0967605954

SP - 261

EP - 300

BT - Proceedings of the 2004 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy

A2 - Babin, B

A2 - Chebat, J

PB - HEC Montreal

CY - Montreal Canada

T2 - Society for Marketing Advances Annual Conference 2004

Y2 - 2 November 2004 through 7 November 2004

ER -