Selling experiences: the impact on patronage intentions by retail salespeople and store atmospherics

Natalie Renae Hedrick, Harmen Oppewal, Michael Bryan Beverland

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2004 Society for Marketing Advances Annual Symposium on Retail Patronage and Strategy
EditorsB Babin, J Chebat
Place of PublicationMontreal Canada
PublisherHEC Montreal
Pages261 - 300
Number of pages40
ISBN (Print)0967605954
Publication statusPublished - 2004
EventSociety for Marketing Advances Annual Conference 2004 - St. Pete Beach, United States of America
Duration: 2 Nov 20047 Nov 2004


ConferenceSociety for Marketing Advances Annual Conference 2004
Abbreviated titleSAM 2004
Country/TerritoryUnited States of America
CitySt. Pete Beach
Internet address

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