Selling a Pacific paradise: upholding the façade

Joseph Martin Cheer, Stephen Pratt, Denis Tolkach

Research output: Other contributionOtherpeer-review


The image of Pacific Islands as a benign utopia – an exotic paradise of green palms, sandy beaches and smiling locals – is a lingering vestige of the first colonial era contact with Europeans. The same clichéd themes can be seen in modern day advertising campaigns to encourage foreign holiday–makers: “Where happiness finds you” (Fiji), “Discover the treasured islands” (Samoa), “Islands the way they use to be” (Tahiti), “A million different journeys” (Papua New Guinea) and “Seek the unexplored” (Solomon Islands).

This is the façade created by the tourism industry. In our research, published in a recent article, we wanted to know what lay behind.
Original languageEnglish
TypeDevelopment in the pacific islands
Media of outputThe Lowy Institute
PublisherThe Lowy Institute
Place of PublicationSydney
Publication statusPublished - 21 Aug 2018


  • tourism
  • pacific islands
  • SDG
  • sustainable tourism

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