Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Colin Jevons

doi:10.1108/10610421011018419

Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Department of Marketing

Research output: Contribution to journal › Review Article › Research › peer-review

Original language	English
Pages (from-to)	67
Number of pages	1
Journal	Journal of Product & Brand Management
Volume	19
Issue number	1
DOIs	https://doi.org/10.1108/10610421011018419
Publication status	Published - 2 Mar 2010

Keywords

Brand management
Brands
Customer loyalty
Sales

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10.1108/10610421011018419

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keywords = "Brand management, Brands, Customer loyalty, Sales",

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KW - Brand management

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KW - Customer loyalty

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Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Keywords

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