Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

Research output: Contribution to journalReview ArticleResearchpeer-review

Original languageEnglish
Pages (from-to)67
Number of pages1
JournalJournal of Product and Brand Management
Volume19
Issue number1
DOIs
Publication statusPublished - 2 Mar 2010

Keywords

  • Brand management
  • Brands
  • Customer loyalty
  • Sales

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