Sell the Brand First

How to Sell Your Brand and Create Lasting Customer Loyalty

Research output: Contribution to journalReview ArticleResearchpeer-review

Original languageEnglish
Pages (from-to)67
Number of pages1
JournalJournal of Product and Brand Management
Volume19
Issue number1
DOIs
Publication statusPublished - 2 Mar 2010

Keywords

  • Brand management
  • Brands
  • Customer loyalty
  • Sales

Cite this

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title = "Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty",
keywords = "Brand management, Brands, Customer loyalty, Sales",
author = "Colin Jevons",
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language = "English",
volume = "19",
pages = "67",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
publisher = "Emerald",
number = "1",

}

Sell the Brand First : How to Sell Your Brand and Create Lasting Customer Loyalty. / Jevons, Colin.

In: Journal of Product and Brand Management, Vol. 19, No. 1, 02.03.2010, p. 67.

Research output: Contribution to journalReview ArticleResearchpeer-review

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