Self-disclosure in Chinese micro-blogging: A social exchange theory perspective

Zilong Liu, Qingfei Min, Qingguo Zhai, Russell Leigh Smyth

Research output: Contribution to journalArticleResearchpeer-review

139 Citations (Scopus)


This paper examines the influence of social benefits and costs on self-disclosure in the context of micro-blogging in China. Data were collected from 441 micro-blogging users, employing an online survey. Self disclosure is measured in terms of amount, depth, honesty, intent, and valence of disclosure. The study found that relationship building, enjoyment and trust in service providers are positively related to self disclosure,while perceived anonymity of self and perceived risk are negatively related to self-disclosure.However, convenience of relationship maintenance and self-presentation are not related to self disclosure.
Original languageEnglish
Pages (from-to)53 - 63
Number of pages11
JournalInformation and Management
Issue number1
Publication statusPublished - 2016


  • micro-blogging
  • perceived risk
  • self-disclosure
  • social benefits

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