Segmentation of non-donors in the Australian blood donation market

Kate Ui Ghallachoir (Editor), Mike John Reid, Angela Wood

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 12
Number of pages12
Publication statusPublished - 2005
EventAcademy of Marketing Conference 2005: Marketing: Building business, shaping society - Dublin, Ireland
Duration: 5 Jul 20057 Jul 2005
Conference number: 38th

Conference

ConferenceAcademy of Marketing Conference 2005
Abbreviated titleAM 2005
CountryIreland
CityDublin
Period5/07/057/07/05

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