Second best in second life: teaching marketing cases in a virtual world environment

Anjali Bal, Victoria Crittenden, Wade Halvorson, Leyland Pitt, Michael Parent

Research output: Contribution to conferenceAbstract


Institutions have begun to integrate pedagogical multimedia platforms such as distance learning and videos into courses. In this exploratory study, one such platform, Second Life, was used as a medium for interaction and a tool for the rebirth of case teaching. Experiences of instructors and students are included in the exploration.
Original languageEnglish
Number of pages1
Publication statusPublished - 2015
Externally publishedYes
EventAcademy of Marketing Science Conference 2010 - Portland, United States of America
Duration: 26 May 201029 May 2010


ConferenceAcademy of Marketing Science Conference 2010
Abbreviated titleAMS 2010
CountryUnited States of America
Internet address


  • Case study methodology

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