Second best in second life: teaching marketing cases in a virtual world environment

Anjali Bal, Victoria Crittenden, Wade Halvorson, Leyland Pitt, Michael Parent

Research output: Contribution to conferenceAbstract

Abstract

Institutions have begun to integrate pedagogical multimedia platforms such as distance learning and videos into courses. In this exploratory study, one such platform, Second Life, was used as a medium for interaction and a tool for the rebirth of case teaching. Experiences of instructors and students are included in the exploration.
Original languageEnglish
Pages211
Number of pages1
Publication statusPublished - 2015
Externally publishedYes
EventAcademy of Marketing Science Conference 2010 - Portland, United States of America
Duration: 26 May 201029 May 2010
https://link.springer.com/book/10.1007%2F978-3-319-11797-3

Conference

ConferenceAcademy of Marketing Science Conference 2010
Abbreviated titleAMS 2010
CountryUnited States of America
CityPortland
Period26/05/1029/05/10
Internet address

Keywords

  • Case study methodology

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