Scenario Co-Creation Cards: a culturally sensitive tool for eliciting values

Taghreed Alshehri, Reuben Kirkham, Patrick Olivier

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Values are an integral part of human identity and have a pervasive impact upon human behavior. This makes understanding them a central concern in the design of technology, as exemplified by approaches such as Value Sensitive Design ("VSD"). Identifying and concreting the values held by a given population can be a difficult endeavor, especially where there is a cultural barrier limiting an effective discussion of them, for example in societies where freedom of expression is discouraged. Addressing this concern requires an in-depth consideration of appropriate value elicitation methods, which responds to the fact that it is not possible to understand values detached from their cultural context. We introduce a novel implicit method, Scenario Co-Creation Cards, and show how it can be used to incorporate existing models of culture in the value elicitation process. We demonstrate this in a case study of Saudi women's visibility in the digital media.
Original languageEnglish
Title of host publicationProceedings of the 2020 CHI Conference on Human Factors in Computing Systems
EditorsJoanna McGrenere, Andy Cockburn
Place of PublicationNew York NY USA
PublisherAssociation for Computing Machinery (ACM)
Number of pages14
ISBN (Electronic)9781450367080
Publication statusPublished - Apr 2020
EventInternational Conference on Human Factors in Computing Systems 2020 - Honolulu , United States of America
Duration: 25 Apr 202030 Apr 2020
Conference number: 38th (Website) (Proceedings)


ConferenceInternational Conference on Human Factors in Computing Systems 2020
Abbreviated titleCHI 2020
CountryUnited States of America
Internet address

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