@inproceedings{6fd31280485a4a079e331ce68aa86fe5,
title = "Sales promotion: What impact on consumer franchise building? An Australian study with transnational review",
author = "Luxton, \{Sandra Lorraine\}",
year = "2002",
language = "English",
volume = "IV-B",
pages = "39 -- 92",
editor = "Enrique Bigne and Hassan, \{Salah S\} and Johar, \{J S\}",
booktitle = "Multicultural marketing conference proceedings",
publisher = "Academy of Marketing Science",
note = "Multicultural Marketing Conference ; Conference date: 01-01-2002",
}