Sales promotion: What impact on consumer franchise building? An Australian study with transnational review

Sandra Lorraine Luxton

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMulticultural marketing conference proceedings
EditorsEnrique Bigne, Salah S Hassan, J S Johar
Place of PublicationValencia Spain
PublisherAcademy of Marketing Science
Pages39 - 92
Number of pages54
VolumeIV-B
Publication statusPublished - 2002
EventMulticultural Marketing Conference - Valencia, Spain, Valencia Spain
Duration: 1 Jan 2002 → …

Conference

ConferenceMulticultural Marketing Conference
CityValencia Spain
Period1/01/02 → …

Cite this

Luxton, S. L. (2002). Sales promotion: What impact on consumer franchise building? An Australian study with transnational review. In E. Bigne, S. S. Hassan, & J. S. Johar (Eds.), Multicultural marketing conference proceedings (Vol. IV-B, pp. 39 - 92). Academy of Marketing Science.