Sales Promotion in Australia: A Review of Current Industry Practice

Sandra Luxton, Anne Sharp, David Corkindale

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of Australian and New Zealand Marketing Academy Conference
Place of Publication	Dunedin New Zealand
Publisher	University of Otago
Pages	1295 - 1306
Number of pages	12
ISBN (Print)	1-877156-07-8
Publication status	Published - 1998
Event	Aust. New Zealand Marketing Academy Conf. 98 - Dunedin NZ, Dunedin New Zealand Duration: 1 Jan 1998 → …

Conference	Aust. New Zealand Marketing Academy Conf. 98
City	Dunedin New Zealand
Period	1/01/98 → …

Cite this

@inproceedings{304006da6e834deda3c82111d51dfe7f,

title = "Sales Promotion in Australia: A Review of Current Industry Practice",

author = "Sandra Luxton and Anne Sharp and David Corkindale",

year = "1998",

language = "English",

isbn = "1-877156-07-8",

pages = "1295 -- 1306",

booktitle = "Proceedings of Australian and New Zealand Marketing Academy Conference",

publisher = "University of Otago",

note = "Aust. New Zealand Marketing Academy Conf. 98 ; Conference date: 01-01-1998",

}

TY - GEN

T1 - Sales Promotion in Australia: A Review of Current Industry Practice

AU - Luxton, Sandra

AU - Sharp, Anne

AU - Corkindale, David

PY - 1998

Y1 - 1998

M3 - Conference Paper

SN - 1-877156-07-8

SP - 1295

EP - 1306

BT - Proceedings of Australian and New Zealand Marketing Academy Conference

PB - University of Otago

CY - Dunedin New Zealand

T2 - Aust. New Zealand Marketing Academy Conf. 98

Y2 - 1 January 1998

ER -