Sales professionals' use of social media to create and deploy social capital in US and Indian firms

Research output: Contribution to conference › Abstract

Original language	English
Publication status	Published - 2014
Event	International Conference on Social Media Marketing in Emerging Markets 2014 - Bengaluru, India Duration: 25 Jul 2014 → 26 Jul 2014

Conference	International Conference on Social Media Marketing in Emerging Markets 2014
Country/Territory	India
City	Bengaluru
Period	25/07/14 → 26/07/14

Cite this

@conference{decf47db2aca47bb83b195ff7c33600d,

title = "Sales professionals' use of social media to create and deploy social capital in US and Indian firms",

author = "Sudha Mani",

year = "2014",

language = "English",

note = "International Conference on Social Media Marketing in Emerging Markets 2014 ; Conference date: 25-07-2014 Through 26-07-2014",

}