RP3021 Report 1: 'I’d just Google it’: Media and home renovation practices in Australia

Kath Hulse, Aneta Podkalicka, Esther Milne, Tomi Winfree, Gavin Melles

Research output: Book/ReportCommissioned Report

Abstract

This is the first report of a project examining ways of making energy efficient home renovations mainstream rather than a niche activity as is currently the case. Homes are a major contributor to carbon dioxide emissions in Australia; most emanating from the 98 per cent of established homes rather than the less than 2 per cent of new homes built each year. We know from government and industry research that the Australian home renovation sector is very fragmented with many small-scale participants. This is the first Australian study to explore in detail ways in which media is used to influence and communicate home renovation practices involving a large number of small-scale home renovators and design and building practitioners.
Original languageEnglish
PublisherCooperative Research Centre for Low Carbon Living
Commissioning bodyLow Carbon Living Cooperative Research Centre (CRC)
Number of pages35
Publication statusPublished - 2015
Externally publishedYes

Keywords

  • media
  • home
  • renovation
  • sustainability

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