Role of ethnic cultural events to build an authentic destination image: a case of 'Pohela Boishakh' in Bangladesh

Saadia Shabnam, Haywantee Ramkissoon, Afreen Choudhury

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationTourism Events in Asia
Subtitle of host publicationMarketing and Development
EditorsAzizul Hassan, Anukrati Sharma
Place of PublicationAbingdon UK
PublisherRoutledge
Chapter4
Pages47-63
Number of pages17
Edition1st
ISBN (Electronic)9781351105743
ISBN (Print)9781138476912
DOIs
Publication statusPublished - 2019

Publication series

NameRoutledge Advances in Event Research

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