Revisiting the automaticity of phonetic symbolism effects

Stacey M Baxter, Alicia Kulczynski, Jasmina Ilicic

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)

Abstract

This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9 years). Older children (10 to 13 years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.
Original languageEnglish
Pages (from-to)448-451
Number of pages4
JournalInternational Journal of Research in Marketing
Volume31
Issue number4
DOIs
Publication statusPublished - Dec 2014
Externally publishedYes

Cite this

Baxter, Stacey M ; Kulczynski, Alicia ; Ilicic, Jasmina. / Revisiting the automaticity of phonetic symbolism effects. In: International Journal of Research in Marketing. 2014 ; Vol. 31, No. 4. pp. 448-451.
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Revisiting the automaticity of phonetic symbolism effects. / Baxter, Stacey M; Kulczynski, Alicia; Ilicic, Jasmina.

In: International Journal of Research in Marketing, Vol. 31, No. 4, 12.2014, p. 448-451.

Research output: Contribution to journalArticleResearchpeer-review

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AU - Kulczynski, Alicia

AU - Ilicic, Jasmina

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AB - This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9 years). Older children (10 to 13 years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.

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