This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9 years). Older children (10 to 13 years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.
Baxter, S. M., Kulczynski, A., & Ilicic, J. (2014). Revisiting the automaticity of phonetic symbolism effects. International Journal of Research in Marketing, 31(4), 448-451. https://doi.org/10.1016/j.ijresmar.2014.08.002