Revisiting the automaticity of phonetic symbolism effects

Stacey M Baxter, Alicia Kulczynski, Jasmina Ilicic

Research output: Contribution to journalArticleResearchpeer-review

9 Citations (Scopus)


This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9 years). Older children (10 to 13 years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.
Original languageEnglish
Pages (from-to)448-451
Number of pages4
JournalInternational Journal of Research in Marketing
Issue number4
Publication statusPublished - Dec 2014
Externally publishedYes

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