Abstract
This book has contributed to the field of digital consumption by presenting some interesting empirical findings, as well as some new theoretical concepts.
Original language | English |
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Pages (from-to) | 495-499 |
Number of pages | 4 |
Journal | Qualitative Market Research |
Volume | 17 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2014 |
Externally published | Yes |