Revealing flows in the local economy through visualisations: customers, [clicks/cliques] and clusters

Mark Lochrie, Jon Whittle, Bran Knowles, Jonny Huck, Paul Coulton, Mike Hallam

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearch


It is well known by now, that the world has suffered an economic downturn. This has led many governments and organisations to invest resources into researching varying strategies to combat such problem. For some time now, governments have been promoting growth by encouraging local spending; we have witnessed this through 'shop local' campaigns and local currencies. We introduce BARTER a moBile sociAl netwoRking supporTing local Ethical tRading system to tackle this issue, at it's core an information system that encompasses technology, social media and business analytics are brought together to engage customers, traders and citizens to spend locally by featuring the intrinsic and extrinsic motivations of trading local. After situating BARTER at the heart of the community (with varying traders in and around Lancaster, UK) for some time, this paper is a follow on from a "BARTER Visualisations" design concept, reporting on the progression and recent developments in the project. Whilst these systems are in place within the community, further research is being conducted to evaluate if revealing and transforming transaction data in a playful and informative manner will help citizens better understand the flow of money in the local economy.

Original languageEnglish
Title of host publicationProceedings of the 18th International Academic MindTrek Conference
Subtitle of host publication"Media Business, Management, Content & Services" 4th-6th November 2014, Tampere, Finland
EditorsHeljä Franssila
Place of PublicationNew York NY USA
PublisherAssociation for Computing Machinery (ACM)
Number of pages4
ISBN (Electronic)9781450330060
Publication statusPublished - 2014
Externally publishedYes
EventInternational Academic MindTrek Conference 2014 - Tampere, Finland
Duration: 4 Nov 20146 Nov 2014
Conference number: 18th


ConferenceInternational Academic MindTrek Conference 2014
Abbreviated titleMINDTREK 2014
Internet address


  • Game design
  • Geography
  • Information systems
  • Nature
  • Revealing flow
  • Visualisations

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