Retailers' adoption of multiple channels for transaction: The interplay of innovation, market orientation and organisational capabilities

Carla Ferraro, Sean Sands

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'
EditorsPaul Ballantine, Jorg Finsterwalder
Place of PublicationChristchurch New Zealand
PublisherUniversity of Canterbury
Pages1 - 7
Number of pages7
ISBN (Print)9780473178208
Publication statusPublished - 2010
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2010): Doing More with Less - Christchurch New Zealand, Christchurch, New Zealand
Duration: 29 Nov 20101 Dec 2010
http://anzmac.org/conference_archive/2010/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2010)
Abbreviated titleANZMAC 2010
CountryNew Zealand
CityChristchurch
Period29/11/101/12/10
Other“Doing More with Less” allows us to focus on the often turbulent market forces that impact upon us as academics, the business communities we interact with and the graduates that we nurture.
Internet address

Cite this

Ferraro, C., & Sands, S. (2010). Retailers' adoption of multiple channels for transaction: The interplay of innovation, market orientation and organisational capabilities. In P. Ballantine, & J. Finsterwalder (Eds.), Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less' (pp. 1 - 7). University of Canterbury.