Retail Buyer's Adoption Process for New Toys

Kenneth Chan, David Bednall

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages1392 - 1393
Number of pages2
Publication statusPublished - 1997
EventANZMEC '97 - Melb Australia, Melbourne Vic Australia
Duration: 1 Dec 19973 Dec 1997

Conference

ConferenceANZMEC '97
CityMelbourne Vic Australia
Period1/12/973/12/97

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