| Original language | English |
|---|---|
| Pages (from-to) | 91 - 112 |
| Number of pages | 22 |
| Journal | International Business Review |
| Publication status | Published - 1997 |
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Retail Buyer Decision-Making in Japan: What US Sellers Need to Know
- Frank Alpert
- , Michael Kamins
- , Tomoaki Sakano
- , Naoto Onzo
- , John Graham
Research output: Contribution to journal › Article › Research › peer-review
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