Retail Buyer Decision-Making in Japan: What US Sellers Need to Know

Frank Alpert, Michael Kamins, Tomoaki Sakano, Naoto Onzo, John Graham

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	91 - 112
Number of pages	22
Journal	International Business Review
Publication status	Published - 1997

Cite this

@article{7384b61052604c9b9e3883c8870d28a6,

title = "Retail Buyer Decision-Making in Japan: What US Sellers Need to Know",

author = "Frank Alpert and Michael Kamins and Tomoaki Sakano and Naoto Onzo and John Graham",

year = "1997",

language = "English",

pages = "91 -- 112",

journal = "International Business Review",

issn = "0969-5931",

publisher = "Elsevier",

}