Retail Buyer Decision-Making in Japan: What US Sellers Need to Know

Frank Alpert, Michael Kamins, Tomoaki Sakano, Naoto Onzo, John Graham

Research output: Contribution to journalArticleResearchpeer-review

12 Citations (Scopus)
Original languageEnglish
Pages (from-to)91 - 112
Number of pages22
JournalInternational Business Review
Publication statusPublished - 1997

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