Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States

Frank Alpert, Michael Kamins, Tomoaki Sakano, Naoto Onzo, John Graham

Research output: Book/Report › Book › Other

Original language	English
Place of Publication	Caulfield East Vic Australia
Publisher	Monash University
Number of pages	28
ISBN (Print)	14411-1806
Publication status	Published - 1998

Cite this

@book{aee1b9ca42c24fffa4f3271124524c12,

title = "Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States",

author = "Frank Alpert and Michael Kamins and Tomoaki Sakano and Naoto Onzo and John Graham",

year = "1998",

language = "English",

isbn = "14411-1806",

publisher = "Monash University",

}

TY - BOOK

T1 - Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States

AU - Alpert, Frank

AU - Kamins, Michael

AU - Sakano, Tomoaki

AU - Onzo, Naoto

AU - Graham, John

PY - 1998

Y1 - 1998

M3 - Book

SN - 14411-1806

BT - Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States

PB - Monash University

CY - Caulfield East Vic Australia

ER -