Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States

Frank Alpert, Michael Kamins, Tomoaki Sakano, Naoto Onzo, John Graham

Research output: Book/ReportBookOther

Original languageEnglish
Place of PublicationCaulfield East Vic Australia
PublisherMonash University
Number of pages28
ISBN (Print)14411-1806
Publication statusPublished - 1998

Cite this

Alpert, F., Kamins, M., Sakano, T., Onzo, N., & Graham, J. (1998). Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States. Caulfield East Vic Australia: Monash University.
Alpert, Frank ; Kamins, Michael ; Sakano, Tomoaki ; Onzo, Naoto ; Graham, John. / Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States. Caulfield East Vic Australia : Monash University, 1998. 28 p.
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Alpert, F, Kamins, M, Sakano, T, Onzo, N & Graham, J 1998, Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States. Monash University, Caulfield East Vic Australia.

Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States. / Alpert, Frank; Kamins, Michael; Sakano, Tomoaki; Onzo, Naoto; Graham, John.

Caulfield East Vic Australia : Monash University, 1998. 28 p.

Research output: Book/ReportBookOther

TY - BOOK

T1 - Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States

AU - Alpert, Frank

AU - Kamins, Michael

AU - Sakano, Tomoaki

AU - Onzo, Naoto

AU - Graham, John

PY - 1998

Y1 - 1998

M3 - Book

SN - 14411-1806

BT - Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States

PB - Monash University

CY - Caulfield East Vic Australia

ER -

Alpert F, Kamins M, Sakano T, Onzo N, Graham J. Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States. Caulfield East Vic Australia: Monash University, 1998. 28 p.