Original language | English |
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Place of Publication | Caulfield East Vic Australia |
Publisher | Monash University |
Number of pages | 28 |
ISBN (Print) | 14411-1806 |
Publication status | Published - 1998 |
Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States
Frank Alpert, Michael Kamins, Tomoaki Sakano, Naoto Onzo, John Graham
Research output: Book/Report › Book › Other