Retail Buyer Beliefs, Attitude and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States

Frank Alpert, Michael Kamins, Tomoaki Sakano, Naoto Onzo, John Graham

Research output: Book/ReportBookOther

Original languageEnglish
Place of PublicationCaulfield East Vic Australia
PublisherMonash University
Number of pages28
ISBN (Print)14411-1806
Publication statusPublished - 1998

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