Residential area location preference surfaces

To make the interaction between land use and transportation more visible to the decision maker, two of the more advanced techniques - multinomial logit analysis and mental maps - are placed in a common framework of analysis and presentation. The strength of a rigorous theoretical background is combined with the simplicity of a visual presentation. The theory and development of the technique are outlined, and its use in a case study of the residential location preferences of residents of the inner suburbs of Melbourne, Australia, is described.