Abstract
How do we find out what motivates or prevents a target audience from engaging in a desired behaviour? By conducting audience research. This chapter introduces a selection of tools that help you to understand your audience. Choosing the appropriate research method is an important part of the Deep Dive component of the Method. This chapter describes a number of tools that are commonly used, considers the pros and cons of different tools, and offers a number of practical tips.
| Original language | English |
|---|---|
| Title of host publication | The Method |
| Place of Publication | Melbourne Vic Australia |
| Publisher | BehaviourWorks Australia |
| Chapter | 7 |
| Number of pages | 14 |
| Edition | 1st |
| DOIs | |
| Publication status | Published - Jul 2021 |
Keywords
- Questionnaire
- Survey
- Interview
- Observation
- Mixed-methods research